Before
After
OUR COLLABORATION WITH GANEX
A wealth of expertise — that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Ganex reach their goals.
- Strategy workshops
- Brand and positioning strategy
- Marketing communication plan
- Brand name development
- Brand image redesign
- Brand signature
- Visual platform
- Brand guidelines
- Communication tools
- Motion design video
- Website development
- Web design
- SEO strategy
- Content strategy
- Social media strategy
Check out the results – they speak for themselves!
A striking new identity
Following Ohmega Group’s decision to split its automation and industrial computing department from the rest of the company, it was necessary to create a distinct identity for the new division. Our team designed their new branding strategy, conducted name research and developed their new visual identity, creating quite an impact on the North American market!
A symbolic and powerful brand image
We carried out intensive research to develop the new brand image. The name Ganex is a variation of the word gannet, a common seabird. The bird’s symbolism represents the ability to reach new heights, gaining a bird’s-eye view not accessible to everyone. It’s also nod to the emblematic bird of the GaspĂ© Peninsula, where the company’s head office is located.
Enhance the brand’s reputation
We spared no effort when developing Ganex’s reputation in the North American market, thereby creating new business opportunities! A well thought-out marketing plan, a proven social media strategy and a differentiating content strategy will be at the heart of the company’s activities for the next three years!
