The eBang blog: a trusted reference for
B2B and HR marketing enthusiasts

It’s no secret: your products or services are unrivalled on the market! But are your potential customers aware and convinced of their benefits? Are they aware of what sets you apart from your competitors – your after-sales service, your reputation in the industry or your green commitment? At a time…

From your photos and illustrations to your typography, including the choice of colours and the arrangement of all these aspects, your graphic design plays a vital role in the experience of your prospects. Also, these elements say a lot about your brand, hence the importance of taking care of your…

Was the final touch to your SEO (search engine optimization) strategy made some time ago? Since natural referencing is a continuous work, the benefits of which develop over time, it is recommended to review your strategy annually. Luckily, this verification does not have to be a headache if you use…

Have you noticed that some of your posts are getting engagement while others are less popular? One of the essential aspects of managing your social media is the time you post. Timing may be responsible for this variation! Competition for user attention is fierce on these networks, so put the…

With the web playing an increasingly important role in our lives – both at home and at work – search engines have transformed how we find answers to our questions. In this context, two (complementary!) strategies for reaching potential customers on the web are inbound and outbound marketing. By combining…