Marketing positioning

It’s no secret: your products or services are unrivalled on the market! But are your potential customers aware and convinced of their benefits? Are they aware of what sets you apart from your competitors – your after-sales service, your reputation in the industry or your green commitment? At a time…

You know how important a brand is for B2C (business-to-consumer) companies. However, according to Forbes magazine, it’s just as important in B2B (business-to-business). A trusted brand is reassuring and simplifies evaluation for the customer.  The result: B2B companies that have succeeded in building brand equity sell at record prices, and…

What’s better than establishing a lasting business relationship with your customers? This week, we’re taking a close look at social psychology to give you some ideas on how to engage your prospects and customers for a top-notch experience. Commitment theory. Commitment is the link between the individual and their actions. According…