Employer branding

If you are like 99% of SMEs in Quebec, you perform better with a committed team that has your corporate culture tattooed on their hearts. Here’s the good news: a powerful tool exists to make it happen! It’s essential to ensure a smooth welcome and integration of new employees.  …

The first day at the office is often synonymous with reading the employee handbook. A must for welcoming and integrating new recruits, this document, in its traditional form, often boils down to rather austere and frankly boring legal texts. Code of conduct? Mission statement? Employee benefits? What is an employee…

As the saying goes, you only get one chance to make an excellent first impression. This is just as true in the corporate world between employees and employers! Welcoming new members plays a crucial role in consolidating your culture. In some cases, their integration can make the difference between disengaged…

Engagement isn’t just about improving your reach on Facebook! It’s a factor being talked about increasingly in HR marketing, and it makes all the difference to the effectiveness of your employer brand and the opportunity to ensure employee satisfaction! What is employee engagement and its importance, you ask? Here’s a…

For some time now, we’ve been talking to you about a subject we’re passionate about: employer branding. Our last few eBangs covered the basics: employer branding and how to set up your strategy. Now, it’s time to get down to business. Rewriting your job descriptions is an excellent way to…

While many companies have quickly taken care of their employer brand, there is still some reluctance, especially in B2B. Some wonder whether revealing what life is like in their offices could harm their company’s credibility. While this doubt is understandable, the question doesn’t even arise from our point of view! Employer…

In a recent eBang, we explored the world of employer branding. Today, we’d like to continue our reflection by looking at some of the actions you can take to boost your recruitment efforts. Employer branding definition: what is it and why is the marketing around it important? Employer branding refers…