Branding

From your photos and illustrations to your typography, including the choice of colours and the arrangement of all these aspects, your graphic design plays a vital role in the experience of your prospects. Also, these elements say a lot about your brand, hence the importance of taking care of your…

Our latest eBang on storytelling may have convinced you that you have a story to share (at least, we hope so!) But once you get behind your keyboard, do you feel yourself running out of fuel? Telling your business story in an exciting way for a specific audience is a…

This text has been updated and replaces the one produced on July 7, 2017. Making your brand’s voice heard is now more critical than ever. One of the best ways to do that is to write a brand manifesto! This powerful text sets out the principles of your company. It’s…

While many companies have quickly taken care of their employer brand, there is still some reluctance, especially in B2B. Some wonder whether revealing what life is like in their offices could harm their company’s credibility. While this doubt is understandable, the question doesn’t even arise from our point of view! Employer…