Improve your personal LinkedIn page.

If you want to use LinkedIn to develop your business or drive your career, the key to success lies in a differentiated personal profile resolutely focused on your target.

We previously wrote an eBang on the must-haves for a good LinkedIn profile, but let’s say it only scratched the surface. Take five minutes to review it again if you are still getting familiar with Linkedin.

If you are new to this professional social network, our article outlining the essentials of a good LinkedIn profile might interest you.

LinkedIn attracts a growing number of subscribers.

Year after year, the number of LinkedIn users keeps growing at a crazy rate. In 2020, that number reached 660 million, 50 million more than in 2019. Such a large pool of subscribers means incredible networking potential and tight competition. While it may seem difficult to stand out in this sea of profiles, here are a few basic rules that will help you stand out.

LinkedIn is more than a social network. It is a search engine for which your profile must be optimized if you want to shine.

9 tips to optimize your LinkedIn profile

Take care of your profile picture.

Very often, it’s the only element that will be consulted! Your photo must project that professional, serious, trustworthy, and competent look… but also friendly and approachable. Expertise and professionalism might not have the same face from one field to another. Adapt the style of your photo to your environment.

Opt for a direct professional title.

It must be clear, catchy and sellable. It will be very effective if it contains keywords related to your industry, your products or services, or even your targets’ needs. Pay attention to that element because the keywords are taken into account by the LinkedIn search engine and will contribute to the display of your profile in the search results. Naming your business directly in your title could also be a good idea, giving you additional exposure.

Choose your city carefully.

Search results will differ depending on the city entered in your profile. Indicate the city in which you wish to work or develop your business. Sometimes, indicating Montreal can be more effective than choosing Saint-Colomban…

Add some “oomph” to your summary.

Who do you want to convince with these 2,000 characters? An employer? A prospect? That summary is your chance to craft your message. Do not repeat what can already be understood in your profile’s “resumĂ©” area. Be original and structure your text to promote readability (large text blocks are to be avoided). Do not forget to work “in a funnel”; that is, the capital information must be at the beginning of the text.

Optimize your LinkedIn profile’s SEO

Potential prospects or recruiters will search your profile using LinkedIn’s search engine to find you. Determine a list of relevant keywords related to your expertise and check its search volume via Google’s Keyword Planner. Pick the best combinations.

Read also: 8 SEO tactics good for the trash.

Have a profile in multiple languages.

An individual profile can be created in several languages. It will always display in the user’s language in their LinkedIn account settings. So remember to complete your profile in several languages if applicable.

Ask for recommendations

Your clients, former colleagues, and employers can enhance your profile with rave reviews. Please do not deprive yourself of it! Requesting the desired person by clicking the “Request a recommendation” button is possible.

Post interesting content

You can publish articles directly on your profile and share news about your industry. Unlike other social media, the image is not mandatory: popular posts are often plain texts. The important thing is to publish relevant content that will attract attention for the right reasons.

Also, read 5 types of LinkedIn content for businesses.

Request your custom profile URL

It’s straightforward, but having your profile’s personalized URL will allow you to optimize the SEO of your profile (you will be more easily found via Google or the LinkedIn search engine). Also, the URL will be easy to remember and send in an email, for example.

Go even further with LinkedIn video training.

The platform is more than just a tool for recruiters and job seekers. It is also an incredible sales and social selling tool… provided you master it. Our specialists approach LinkedIn as a training course for professionals, which will allow your sales team to exploit its full potential.

Our training, given in small groups as videoconferences or in person, answers several questions: how to use LinkedIn for your business, create a professional LinkedIn account, succeed in networking…

Like any social network, LinkedIn has its own etiquette, best practices, and strategies. Learn more about our LinkedIn training for companies to help your team get the most out of it.


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