The B2B marketing blog for pros
Strategy, branding, web, content marketing, HR marketing… our blog covers all the hottest topics with one goal in mind: helping you improve your B2B business performance.
Web
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
The dark funnel exists. And it’s laughing at your KPIs
In B2B, everyone wants the same thing: concrete results, qualified prospects and campaigns that “perform” (ideally [...]
Web
May 21, 2025
/3 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Strategy
Web
Dec 3, 2024
/3 min
Branding
B2B Brands: Why Dare to Use Emotion and Creativity
We all know the contrast: a B2C ad that moves us to tears or makes us laugh out loud… and a B2B ad we skim through,[...]
Branding
Oct 2, 2025
/3 min
Bill C-59 and B2B Marketing: What to Expect
Trust has become one of the most valuable currencies in B2B marketing. It influences buying decisions, customer loy[...]
Branding
Sep 8, 2025
/3 min
Maximizing the ROI of Your Trade Shows
What if every dollar you invested in a trade show brought you back four… or even five? Trade show season is approac[...]
Branding
Aug 11, 2025
/4 min
Strategy
How to Prioritize Your B2B Marketing Projects in 2026 (and Achieve More with Less)
If your goal for 2026 is to better prioritize your B2B marketing projects with a small team that’s already stretche[...]
Strategy
Dec 1, 2025
/4 min
Brand Gravity: How to Attract B2B Clients Without Chasing Them
In a B2B world flooded with information, buyers move far along their journey before ever speaking to a sales repres[...]
Strategy
Sep 22, 2025
/3 min
When B2B Leaders Unknowingly Hold Back Marketing
Let’s talk about Julie (not her real name). As a marketing manager in a manufacturing company, she was doing it all[...]
Strategy
Aug 25, 2025
/3 min
HR marketing
Candidates are pouring in: why develop my employer brand?
Labour shortage here, labour shortage there. Today, is that really the case? For some, yes: recruiters are unfortun[...]
HR marketing
Oct 8, 2024
/2 min
Talent retention: Are you practicing the delicate art of talent nurturing?
In a world where the job market is more unpredictable than Quebec spring weather (suddenly shifting from a talent s[...]
HR marketing
Jun 4, 2024
/5 min
For a strong employer brand, create synergy between marketing and HR
We often talk about the employer brand—that perceived identity that brings together your positioning in the job mar[...]
HR marketing
Jun 20, 2023
/3 min
Content marketing
AI Is Making Us Ramble… Here’s How to Break the Habit
There’s a new plague in B2B marketing. It’s not AI stealing our jobs. It’s AI making us ramble. Sales pitches read [...]
Content marketing
Dec 15, 2025
/3 min
B2B Video Marketing: No More Excuses
Not long ago, adding video to a B2B marketing strategy still seemed optional. “Our clients aren’t on TikTok,” “That[...]
Content marketing
Nov 17, 2025
/3 min
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
